Jul 30, 2026
Are you an overachieving general manager or country director running massive turnaround strategies, yet realizing your body is sending signals that your schedule is completely out of alignment?
In this transparent guest conversation, host Billy Keels sits down with Roger Simo, a veteran corporate executive with over two decades of experience leading world-class brands across Europe and West Africa, including Molson Coors, SAB Miller, Asahi, and Equatorial Coca-Cola Bottling Company. Roger shares the profound psychological impact of surviving a sudden, life-threatening appendicitis infection and medical evacuation while serving on the front lines of global enterprise expansion. Discover how to establish your own core value frameworks, transition away from the limiting belief that you are trapped by a single executive title, and leverage your high-stakes team alignment skills to handle major transition crossroads entirely by choice, not obligation.
馃殌 Want to make your corporate role optional? Grab your FREE copy of Billy's 3-Step Process eBook here: https://www.makeitoptional.com/?utm_source=youtube&utm_medium=social&utm_campaign=p2olm
How can a near-death health crisis fundamentally accelerate an executive's timeline to optionality?
What does it look like to wear multiple functional hats inside smaller, high-growth multi-national business units?
How can an enterprise sales leader use the discipline of elite competitive sports to build world-class corporate cultures?
Why is defining your core personal values essential before making your next major corporate or independent move?
What is the exact mathematical relationship between time control, cash flow, and true professional sovereignty?
00:00 - Elite Enterprise DNA: Running Multi-National Consumer Goods Operations
01:50 - The Transatlantic Evacuation: Surviving a Sudden Health Crisis in Cabo Verde
04:20 - Volatile and Fragile: Developing Grounded Gratitude One Year Later
06:51 - The Outsider Mindset: Driving Resourceful Market Turnarounds Under Pressure
09:00 - Wearing Multiple Hats: The Learning Speed of Smaller Business Units
10:55 - The Genetic Itch: Balancing Enterprise Excellence with Side Asset Curiosity
13:20 - The Cost of Overwhelm: Missing the Small Print on Side Real Estate Contracts
15:37 - Defining the Ultimate Metric: The Uncompromising Pursuit of Freedom
17:00 - The Strategic Core Four: Unpacking Kindness, Respect, Freedom, and Friendship
19:27 - Carving Out Introspection: Utilizing External Executive Coaches Amidst Chaos
21:40 - Defeating Limiting Beliefs: Choosing Team Synergy Over Individual All-Star Status
25:53 - The Last Dance Effect: Building Corporate Environments on Athletic Principles
29:55 - Friday at 7 PM: The Brutal Energy Realities of High-Performing Leaders
33:45 - Listening to the Machine: When the Body Forces You to Listen to Alignment
36:06 - At the Crossroads: Managing the Psychological Friction of Having Too Many Options
38:58 - The Trough Shield: Remembering That Everything Passes and Trusting Your Guts
44:02 - Expanding Your Circle: How to Leave a Personalized Invitation for Roger Simo
LinkedIn: https://es.linkedin.com/in/rogersimo/es
If you're a corporate executive who wants to make your role optional, learn how to achieve true control over your career and turn your corporate skills into personal assets.
With 26 years of experience in corporate sales leadership, Billy Keels achieved true optionality through multiple income streams. Today, he has helped dozens of executives build a predictable path to take control of their time and start living their ideal day.
This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and starting to live your IDEAL day - today!
Get the Free eBook: https://www.makeitoptional.com/?utm_source=youtube&utm_medium=social&utm_campaign=p2olm
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